ClearPier, one of the largest ad-tech companies in Canada, acquired the Israeli advertising technology company PubPlus for $60 M in a cash and stock transaction. Gil Bar-Tur, PubPlus CEO and Co-Founder, will join ClearPier’s senior management and manage its activity in Israel. PubPlus will remain an independent company within the ClearPier Group, and with its […]
This article was originally published on Medium, by Clean.io Publishers without protection feel the steep costs of malvertising It was probably an unproductive day at the office for many on Monday. A recent survey from Robert Half Technology, a human resources consulting company, found that 52% of employees planned to shop online on Cyber Monday. […]
You’ve most likely heard a thing or two about Google’s confirm click penalty. First spotted several years ago, this shadowban has been on the rise – impacting a growing number of publishers using AdSense and AdExchange (AdX). Let’s jump into exactly what the penalty is, how to know if your ads have been impacted, and […]
This article first appeared on MediaPost In the tech world, we love to watch the unicorns, those rare (i.e., nearly mythical) privately held startups valued at more than $1 billion. But there is a new type of publisher that should command more urgent attention from anyone who cares about the future of digital media. This […]
PubPlus has been the proud sponsor of the Bnot Yehuda women’s soccer club for over a year. As season two begins, we are overwhelmed with how far the league and team have come. The soccer club Bney Yehuda was established in 1938 and up until recently was a male only league. Establishing a female division […]
PubPlus Joins Verizon Media Native Marketplace Preferred Partner Program PubPlus, the leading revenue attribution platform for content publishers, has joined the Verizon Media native marketplace Preferred Partner Program, adding their names to a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital […]
Reflects PubPlus’ Expertise In Helping Publishers Leverage Snapchat for Profitable Content Distribution TEL AVIV, Israel, Oct. 29, 2019 (GLOBE NEWSWIRE) — PubPlus, the leading revenue attribution platform for content publishers, today announced that it has been certified as a Snapchat Ads Partner. The Snapchat Partners program recognizes industry-leading companies that help advertisers connect with the […]
Going on a camping trip to enjoy the fresh air? There’s a good way and a bad way to go about it – check out why you need to see the big picture when picking a camp spot and when analyzing your content distribution campaigns. […]
This article first appeared on MarTech Series Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make money. For publishers, this increasingly means investing in paid promotions of their content in order to find new audiences and the revenue that comes with them. Paid traffic […]
Deloitte recognizes PubPlus as one of the fastest-growing technology companies in the Europe, Middle East and Africa (EMEA) region from 2014 to 2017 TEL AVIV, Israel and New York, New York – PubPlus, the leading revenue attribution platform for content publishers, recently announced that it was included in the 2018 Deloitte Technology Fast 500™ ranking for EMEA. An industry […]
