This article first appeared on Digiday Think Like Major E-Commerce Players The e-commerce industry has been a major inspiration to publishers over the past few years. Taking a cue from the likes of Amazon and Expedia, The New York Times, Wall Street Journal and others have experienced great success with subscription models. Like the major […]
There’s a very famous saying about putting all your eggs into one basket. Nothing could be more pertinent to the online publishing industry in 2018 than the phrase from Don Quixote. Relying on content to become ‘viral’ and bring more ‘free’ referrals than you ever imagined is a thing of the past. The viral king […]
A probabilistic model for session depth estimation A good part of today’s internet content is created and shaped for delivering advertisements. Internet pages are interconnected by links, and a visitor is likely to open multiple pages from the same publisher. After a while, visitors leave the website, either due to clicking on an advertisement or […]
Just why are there so many definitions of “attribution” floating around in cyberspace? Generally speaking, attribution is the careful process of analyzing which media or channels are getting your audience to where you want them to be: the final destination in your campaign. […]
What’s holding back your existing content distribution campaigns? Perhaps you’re running a generalized campaign and are struggling to extract specific insights from your aggregated information. Perhaps you’re unsure of the best combination, placement or types of hosted ads you need to include on your content to make it profitable. […]
What makes a great article? Now that is a tricky question – and one that only someone in your position, with years of experience, expertise and carefully honed instinct can hope to answer. But what makes a POPULAR article? That one we can help you with. In the past, these two questions – and the […]
Subscriptions are hot…but cost a lot. A lot of conversation among publishers revolved around the topic of paywalls and how best to manage them. Many large news organizations have found that people are willing to pay to receive high quality journalism or niche content, but the cost on the publisher’s side is enormous, and sometimes […]
Digital publishing is a cutthroat world, but you knew that already, right? After all, that’s why you’re here: because you care about staying ahead of the pack. In a system where more and more advertisers are switching to programmatic methods, you need to make sure that you’re more efficient and effective than ever at managing and positioning ads, as well as overseeing your marketing spend. […]
Gil Bar-Tur founded PubPlus – an Israeli startup company that is receiving its first exposure here and that helps content sites maximize their distribution and increase profits: “Making money from content is not obscene.” Article originally from TheMarker, July 25, 2018 The internet has been part of our lives for 30 years now – […]
Our Mission: Save The Online Publishing Industry It was only a few years ago that the print publishing industry was facing its biggest crisis since the introduction of the printing press. Fast forward a few years and there is an entire generation of people who have basically grown up without reading anything in print, outside […]
