The purpose of managing bids is to maintain optimum balance between profit and traffic volume. Achieving this balance is the pain of traffic acquisition managers everywhere. But how does one know how much to bid? How does one tell the AI algorithm how to manage each campaign, especially considering the multitude of factors which affect […]
Category: Blog
Who REALLY Owns the Media and How Can You Take Back Control?
The rise of social media as well as new platforms to publish and share your articles on have opened up endless exciting new avenues for content creators. Whether you’re tapping into the huge global reach of a network like Facebook, or you’ve successfully been labeled a news publisher by Google (allowing your content to load at lightning speed), these tools give you access to a far greater audience than you could amass or handle by yourself. […]
Revealed: How to Answer the Questions Publisher Are Asking
There are some questions that no one seems to be able to get an answer to: what came first, the chicken or the egg? Why is there more matter than antimatter in the universe? What kind of dirt did Hollywood have on Dustin Hoffman to get him to star in Little Fockers? […]